Behind the scenes making of under offer, which was made by Douglas and Gordon real estate agents.
The Owl jury is still out. On the one hand I want to say this is brilliant marketing, has no doubt increased traffic, brand awareness and the like, but on the hand is it really innovative or daring? Not really, it is just a parody of estate agents that does nothing to take the ‘brand’ image of estate agency away from what many viewers already feel. Of course, that was not their aim and why should it be, so kudos for taking this approach to meet their own needs.
I moaned about the portals boring adverts, but is this the answer? Who knows, it is different and more entertaining and for that they must be commended. So well done guys for not being boring! I am sure you have been advised to bring out another one very quickly, but move away from the paraody, have more humour and cement your brand!!
